Sony Alpha A7 IV Full-Frame Mirrorless Camera with 28-70mm Lens


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Sony a7 IV Mirrorless Camera comes with plush features such as 33MP Full-Frame Exmor R CMOS Sensor, 4K 60p Video in 10-Bit, S-Cinetone, Up to 10 fps Shooting, ISO 100-51200, Dual Card Slots, 3.68m-Dot EVF with 120 fps Refresh Rate, 3.0" 1.036m-Dot Tilting Touchscreen LCD, just to name a few!

Sony a7 IV Mirrorless Camera's most attractive aspects are its large design with refined grip, 33MP Exmor R BSI CMOS Sensor, and BIONZ XR Image Processor. This combination delivers incredibly clear, noise-reduced, and high-quality images.

It can also record UHD 4K (3840 x 2160) & Full HD 1080p videos at 60 fps.

Further, ISO sensitivity up to 51200 makes the camera effective in low or difficult lighting situations, while the Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization minimizes camera shake to render crisp and clear imagery.

A large 3" 1.036 m-dot tilting touchscreen LCD is perfect for image composition and capture review. Further, the tilt renders blogworthy low-angle shots.

Additionally, the built-in Wi-Fi, Bluetooth & USB connectivity allows for seamless live streaming and wireless smart-sharing between devices.

Further, you can connect external recording devices and flash also to achieve cinema-quality recording.

Bringing the latest technology to your fingertips, the camera is equipped with AI-Based Autofocus. Its Fast Hybrid AF system incorporates 759 phase-detection points to offer quick and precise focusing in almost any lighting condition.

Further, the autofocus sensitivity ranges from -4 to +20 EV, making crisp imagery a norm. You can use the autofocus not just in still captures but in all the video recording modes.

Along with high-performing focusing, the camera also comes with tuned subject detection and tracking capabilities for refined focus and accurate eyes and face recognition.

To provide greater control on focusing during video recording, the camera is equipped with the seven-step AF transition speeds and five-step AF subject shift sensitivity controls.

With these controls, you can quickly shift point-to-point focus. You can even access the Focus Map to visualize depth of field, making focusing a piece of cake.

If you plan on shooting over long focal lengths, the camera will adjust for pitch and yaw. At the same time, macro and high-magnification shooting benefit from horizontal and vertical shift compensation.

Such robust IS makes the camera perfect for even third-party lenses and adapters. Therefore, the camera doesn't require you to buy a completely new lens kit just for compatibility reasons.


  • Lens Mount: Sony E
  • Sensor Resolution: Actual: 34.1 Megapixel & Effective: 33 Megapixel
  • Sensor Type: 35.9 x 23.9 mm (Full-Frame) CMOS
  • Image Stabilization: Sensor-Shift, 5-Axis
  • Shutter Speed: 1/8000 to 30 Seconds
  • Recording Modes: UHD 4K (3840 x 2160) at 59.94p
  • Media/Memory Card Slot: Slot 1: CFexpress Type A / SD (UHS-II); Slot 2: SD/SDHC/SDXC (UHS-II)
  • Display: 3.0" 1,036,800 Dot, Free-Angle Tilting Touchscreen LCD
  • Focus Type: Auto and Manual Focus
  • External Flash Connection: Intelligent Hot Shoe

In the Box:

  • Sony a7 IV Mirrorless Camera
  • Sony Battery 
  • AC Adapter and Power Cord
  • Sony Body Cap
  • Shoulder Strap
  • Accessory Shoe Cap
  • Eyepiece Cup
  • USB Type-C to Type-A Cable

Looking for a good lens for everyday use? If so, the Sony FE is worth buying. This is equipment that will stay with you for centuries.

New Sony FE 28-70mm OSS is considered the best choice for people looking for a lightweight and versatile zoom lens.

The manufacturer opted for a design with 9 elements in 8 groups. Advanced optical system created for E-mount full-frame devices.

The lens uses a variable maximum aperture f-range. This is what many experienced photographers are looking for.

Other key technical features of this model:

  • Aperture Range: f/3.5-5.6 to f/22-36
  • Compatible with 55 mm filters
  • Weight only 295 g
  • Angle of View: 75° to 34°
  • Maximum magnification is 0.19

Sony's engineering department never disappoints experienced photographers looking for equipment for centuries.

Advanced optical mechanism includes one extra-low dispersion element and 3 spherical elements to minimize aberration throughout the focusing range. This means that every photo you take will be as clear and detailed as possible.

Many of our customers prefer the Sony FE for its practicality. This manufacturer did everything possible to make a new model as compact and lightweight as possible.

The rounded 7-blade diaphragm creates beautiful bokeh using selective focusing techniques. This feature is indispensable for those who like to shoot video.

A linear motor, which was installed by Sony engineers, provides internal focusing. This means that the lens does not change in size when taking photos.

In addition, an image stabilization function is built into the internal mechanism. With this functionality, you will never miss the most important moments.

Optical SteadyShot is optimal for eliminating the effects of camera shake. This is confirmed by many experts.

Plus, the body of the optical mechanism is dust and moisture resistant. This means that when filming in the most extreme conditions, people will not worry about equipment damage.

The Sony FE can be used with APS-C cameras, providing an equivalent focal length range of 42-105mm. The lens design includes a single extra-low dispersion glass element that helps reduce chromatic aberration and color fringing.

People are unlikely to find more suitable equipment for enhanced color clarity and neutrality. Experts are confident that this optical mechanism is optimal for the following tasks:

  • Preparing reports on wildlife in the jungle or safari
  • Portrait and wedding photography
  • Creation of advertising materials
  • Amateur filming


  • Focal Length: 28 to 70mm
  • Lens Mount: Sony E
  • Full-Frame: Yes
  • Maximum Aperture: f/3.5 to 5.6
  • Minimum Aperture: f/22 to 36
  • Maximum Magnification: 0.19x
  • Autofocus: Yes
  • Filter Size: 55 mm (Front)
  • Minimum Focus Distance: 30 cm
  • Dimensions (ø x L): 72.5 x 83 mm

Included in the box:

  • Sony FE 28-70mm f/3.5-5.6 OSS Lens
  • ALC-SH132 Lens Hood
  • Front Lens Cap

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Sony Alpha A7 IV Full-Frame Mirrorless Camera with 28-70mm Lens


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